About US

(Pic of me and my most favourite person in the whole world, Hugsy)

Hi, I’m Jehan, founder & CEO of Glow Green Co., and I’m here because, like you, I believe our planet deserves better.

Over 2.5 years ago, while living in my cozy Toronto condo, I had a moment that changed everything. My bathroom shelves were overflowing with products I didn’t even use. As I started tossing expired items, reading through ingredient labels guilt struck like a lightning bolt. So much plastic. So much clutter & most of all paying to ship 80-90% water?! (what on earth!!!)  It hit me: beauty didn’t need to be this way. There had to be a smarter, kinder path forward. That’s when inspiration struck

Taking from Gen Z, the generation that’s not just talking about change but making it happen. From leading conversations about climate action to taking a stand for sustainability, younger generations are proving that impactful change is possible. Fueled by this spirit, I set out to redefine beauty with purpose and performance.

Partnering with visionary scientists from France and Italy, we developed groundbreaking water conscious, carbon-saving, refillable skincare solutions that drive results. Our formulas deliver everything you love about high-performance skincare – the sensory experience, the glow – while slashing 70-90% of carbon emissions, reducing water use & waste overall.  Every decision was guided by a single question: How can we do better?

Can we remove water to reduce our carbon emissions in transportation? especially since water is available in your tap? Yes, let's gooo. Can we use compostable sachets? hell Yes. Can they be composted at home? Absolutely. Can we upcycle fruit and vegetable scraps rich in antioxidants for your skin? You bet. That’s how Glow Green Co. was born. 

Well, only that it was not as easy as that. Starting Glow Green Co. was super tough—it was a journey full of hurdles we didn’t see coming. Reducing water use meant rethinking everything, and finding labs with the tech to produce at scale? Almost impossible. Strict no-nos on sulfates, parabens, dyes, phthalates, silicones, and non-vegan ingredients only raised the bar higher. And don’t even get us started on eliminating palm oil (RSPO-certified when we couldn’t) or the packaging nightmares of compostable sachets that just wouldn’t hold up.

Then came the endless compatibility tests—ensuring our ingredients, packaging, and innovative tech played nicely together. We failed, learned, and failed some more.

But here’s the thing: We’ve learned so much from experts who’ve spent years advancing sustainable practices, and we’re still learning. We’re not perfect, and we’re just getting started. But we believe in pushing boundaries, funding research, and leading the way—because if enough of us demand change, the investment in clean technologies and advanced material science will follow.

Our mission is clear and unwavering: full-on performance, planet-first innovations. If it doesn’t save water, carbon, or waste with skin loving results, we just don't make it. We’re here for the impatient changemakers, the eco-warriors, and the beauty lovers who know it’s possible to have it all – glowing skin and a cleaner planet.

So, will you join us? Together, let’s rewrite the story of beauty. Let’s make it sustainable, purposeful, and beauti-FULL. 

Let’s glow!!! 🌍✨

- xoxo Jehan

P.S:  Thanks for reading through my ted talk, you've just made all this effort totally worth it & prove that there are good humans, who are making things happen every single day (I love you & cheering for you)